Marriott International has announced that Protea’s portfolio of hotels are now available for booking on the Marriott.com website, as well as through Marriott Global Reservations Offices.
Marriott recently completed the approximately US$200 million acquisition of Protea Hotels and its sub-brands, African Pride Hotels and Protea Hotel Fire & Ice! in a move that secured its position as the largest hotel operator on the African continent.
This announcement marks the latest phase in the integration of Protea Hotels within the Marriott International portfolio of brands.
In the first quarter of 2014, Marriott.com accounted for more than 26 per cent of Marriott International’s roomnight bookings worldwide, or one-third of the company’s transient business.
In addition, 40 per cent of Marriott.com traffic came from mobile devices.
Prior to the acquisition, Marriott International was already operating ten hotels across the African continent, but Protea adds a further 116 properties bringing the total Middle East and African presence to 162 properties in 18 countries.
Marriott International’s pioneering strategic move into Africa is set against a backdrop of burgeoning economic growth throughout the continent, with the World Bank expecting in excess of five per cent growth in sub-Saharan Africa through 2015.
Alex Kyriakidis, president and managing director, Marriott International Middle East & Africa commented: “I am delighted that just a few weeks after the acquisition of Protea Hotels our valued guests have access to the portfolio of hotel options continent-wide and globally across our entire range of brands.
“Clearly this has been an unprecedented growth phase for our regional business but this is only given context and meaning when we can connect our guests with the experience.
“This is happening now and it heralds the start of a completely new chapter in the history of Marriott International.’
Marriott.com is ranked as one of the world’s largest consumer retail sites, and accounts for US$1.3 billion of revenue annually for bookings outside the United States of America.
In addition to the www.marriott.com website, Marriott operates ten language sites which includes Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.