Tourism, foreign investment and exports promotions agency Proexport Colombia has launched a comprehensive new e-learning programme for UK travel agents called Learn Colombia aimed at increasing agents’ knowledge of the country and boosting sales.

Any UK agent who completes the course by September 30th 2014 will be in with the chance of winning one of four return flights to Bogota with the national carrier Avianca or one of ten Colombian goodie bags.

Maria Claudia Lacouture, president of Proexport Colombia, described the online educational programme, which can be found at www.learncolombia.com, as a ‘one stop shop’ for travel agents selling the country, containing information and modules on everything from Colombia’s incredible range of hotels to its natural wonders such as Tayrona National Park, vibrant cities such as Bogotá and Cali, and historical gems such as Cartagena.

Lacouture explained: “Everything an agent could ever wish to know about selling our wonderful country, from the rich history and culture to the incredibly diverse tourism sites and experiences we have been promoting in our ongoing Colombia is Magical Realism campaign, can be found in this wonderful resource.”

She continued: “Completing the whole course will not just turn UK agents into Colombia experts it will hopefully give them a passion for selling the country and help them to ramp up their sales.

“If that wasn’t incentive enough they also stand a good chance of being able to experience the country for themselves thanks to the great prizes we are offering in collaboration with our partners such as Avianca.”

Once agents have registered to use the programme they can quickly access the information they require via the homepage using the themed tabs in the left-hand navigation bar such as History, Nature and Culture, backed by a handy Suggested Itineraries option and a General Information section containing useful advice on areas such as geography, food and travelling around the country. 

Meanwhile, the agent’s progress and performance is registered in the My Space section, accessed via a tab in the navigation bar at the top of the screen.

This can be found next to the tab for Agents Toolbox, which contains a range of useful sales resources including an image gallery, info on the latest news items, and details of upcoming events.