Princess Cruises passengers inspire new “Celebrations” campaign

24th Jan 2013
Princess Cruises passengers inspire new “Celebrations” campaign

Princess Cruises has debuted a new look at how and why passengers cruise – as told through videos from Princess passengers themselves. Focusing on celebrations, these passenger accounts unveil many reasons for escaping completely on a cruise vacation.

Princess put video cameras in the hands of passengers who then show us what inspired their cruise. These storytellers, who were sailing in diverse worldwide destinations, including the Panama Canal, Europe, the Caribbean, Hawaii and Australia, describe different occasions that celebrate love, change and life itself.

With these videos, passengers take the viewer along as a companion on their vacation, documenting their favorite onboard experiences as well as the memorable places they visited.

“Usually people think of ‘celebrations’ as birthdays, anniversaries, or graduations,” said Jan Swartz, Princess Cruises executive vice president. “But as we listened to these passenger stories, we recognized a great opportunity to expand the definition. From a newly adopted child to overcoming adversity such as cancer, there are many occasions in life to celebrate. And we aim to offer the best cruise experience for life’s most important celebrations.”

The videos form the centerpiece of a new “Celebrations” campaign which launched today. Stories can be viewed at, and Princess passengers who have recently celebrated a special occasion on board can submit their own stories at before March 31, 2013 for a chance to win a 7-day Caribbean cruise for two aboard the new Royal Princess.


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