Princess Cruises has appointed Gordon Ho as senior vice president of marketing.

In this newly-created position he will lead the company’s global marketing, public relations and digital activities.

Ho brings extensive marketing experience to his new role with Princess, in areas including worldwide creative development, brand management, partnership marketing, digital marketing, CRM and public relations.

“We’re delighted to welcome Gordon to Princess and look forward to his contributions supporting our expansion into new international markets as well as strengthening the Princess brand in our established markets including North America, UK and Australia,” said Jan Swartz, Princess Cruises’ executive vice president.

Ho will report directly to Swartz.

He previously spent 18 years at the Walt Disney Company where he last served as executive vice president of worldwide marketing for its $4 billion Disney Studios Home Entertainment division.

In that position he created a highly successful global marketing team in North America, Europe, Asia, and Latin America.

Most recently he served as chief marketing officer of 24/7 Card and as co-founder and president of MyMovieDeals.com.

In related news, David deMerlier, previously vice president of marketing, has been appointed to the new role of vice president of international marketing for the line.

Reporting to Ho, deMerlier now oversees Princess’ marketing efforts throughout Asia, and in the UK and Australia.