Prime Minister David Cameron has launched a new campaign in New York ahead of the London Olympic Games in a bid to promote Britain a place to visit and do business.
The ‘great campaign’, by the Department for Culture, Media and Sport, aims to maximise the economic potential of London 2012, whilst showcasing everything Great Britain has to offer.
It aims to create an extra £1bn of business linked to hosting the Olympics.
Meanwhile the Government have revealed that they are aiming to attract an additional 4 million visitors to the UK over the next four years.
Cameron said: “In 2012 there will be only one place to be.
“With the Olympic and Paralympic Games coming to London next summer, the greatest show on earth is about to arrive in one of the world’s greatest cities.
“We are determined to make the most of this unprecedented opportunity to ensure we deliver a lasting economic legacy that will benefit the whole country.
“This campaign is simple. There are so many great things about Britain and we want to send out the message loud and proud that this is a great place to do business, to invest, to study and to visit.”
It provides a co-ordinated approach for promoting the UK in the run up to the London 2012 Olympic & Paralympic Games and beyond. A number of organisations, including the Foreign Office and Visit Britain will be working under the campaign banner.
Secretary of State for Culture, Olympics, Media and Sport Jeremy Hunt said: “With the eyes of the world on Britain in 2012, we have a fantastic opportunity to showcase everything that the country has to offer. The GREAT campaign will ensure that we make the most of London 2012 to boost tourism and business, leaving a lasting economic legacy from London’s Games.”
Visit Britain hopes that the campaign will generate an additional £2 billion being spent across Britain by the four million additional overseas visitors over the next four years. Tourism currently contributes £115bn a year to the UK economy.
To explore some of the top attractions, entertainment, nightlife and shopping in London, visit London.Mobi.