Preferred Hotel Group™ has announced the launch of Sterling Design™, a special designation within the established Sterling Hotels brand, offering guests chic style and sophistication that’s accessible for any budget.

Sterling Design will showcase a collection of contemporary, design-led properties, each created to appeal to the savvy holiday planner as well as the discerning business traveller.

With a tagline of “As Individual as You”, Sterling Design will boast hotels and resorts from across the globe offering something for every guest.  Characteristics of the new designation include contemporary architecture, sleek and understated guestrooms featuring the latest technology, a hip bar, lounge or restaurant and a high standard of service.  These properties will offer customers good local value teamed with great location and amenities

Preferred Hotel Group is excited to announce the newest members to receive this special designation.  Properties include The Fleming, a chic, urban hotel located in Hong Kong’s Wan Chai district; the modern design mecca, Mon Hotel, situated in Paris’s 16th arrondissement, and Hotel Urbano, a stylish Miami boutique hotel located near South Beach, opening in December 2009.