PortAventura launches new website ahead of Ferrari Land arrival

20th Jan 2016
PortAventura launches new website ahead of Ferrari Land arrival

PortAventura World Parks & Resort kicks off the New Year with exciting news and a fresh new corporate image.

Today the resort launches its new multi-device website that has been completely overhauled to allow users to enjoy the resort experience from the comfort of their own homes.

The final touches to the new website will be implemented over the course of this week but as of today it is accessible online.

PortAventura has gone one step further by developing a new website adapted to the current services offered by the resort.

It is a more modern, more visual website, which uses multimedia content to create a much richer and simpler browsing experience, showcasing the overall resort in a digital environment and adapting the content to the needs of each client.

Website users will find everything they need to plan their trip, buy tickets and search the different leisure options offered by PortAventura World Parks & Resort.

The new system interfaces are designed to streamline the processes of buying tickets, booking hotels and generally exploring all of the experiences offered by the resort on computer, mobile phone or tablet.

The new website also strengthens the bonds of customer loyalty, through a personal private area, which will make it possible to establish a much closer relationship with resort visitors.

In this way it will be possible to offer customised content and products for each visitor profile.

Giovanni Cavalli, general sales director of PortAventura World Parks & Resort, stated: “We are confident that the user will enjoy the resort experience provided through this new portal.

“We aim to provide a simple and visual space, accessible to the whole family, which allows us to simultaneously incorporate all the necessary tools to get to know each user and customise services for each individual.

“That will allow us to increase our direct sales.”

The new website features a special section dedicated to Ferrari Land, the new theme park of PortAventura World Parks & Resort that is due to open in 2017.

This landing page for the project will follow construction progress and over the coming months uncover new details about this exciting park, unique in Europe.

Ferrari Land will be a new theme park dedicated to the Prancing Horse, adding to the existing offer and making PortAventura World Parks & Resort the European destination with the highest number of theme parks.

Ferrari Land will occupy an area of 60,000 m2 and will have many diverse and exciting new attractions, adrenaline-filled and with a significant technological bias, mainly for families and fans of the Ferrari brand of all ages.

The completion of construction of Ferrari Land is planned for late 2016 and will open in 2017.

This new partnership between Ferrari and PortAventura World Parks & Resort will allow the latter to strengthen its leading position among family leisure destinations in Europe and offer visitors a unique experience.


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