STR Global, the provider of market data to the world’s hotel industry, is pleased to announce the appointment of Philip Wooller as Area Director Middle East and Africa with immediate effect. Based in Dubai, Wooller will have responsibility for sales and business development across the region.
He joined STR Global with more than 20 years experience in hotel management in 2008 through the company’s merger with The Bench, where he had been working since 2006.
“A wide range of opportunities are currently presenting themselves across Africa and the Middle East, which makes establishing a local presence increasingly important,” explained Elizabeth Randall, managing director of STR Global. “We are looking to Philip to utilise his considerable industry knowledge and build on his relationships with our existing clients to provide more comprehensive data, increase our sample and launch new markets across the whole region.”
“I am delighted to have the chance to develop our existing client base and pursue new possibilities across the expanding markets of the Middle East and Africa,” Wooller said. “The hotel industry currently has a strong focus here, and we want to support the market with our outstanding range of products.”
STR Global now has more than 1,000 participating hotels across the MEA region, representing more than 204,000 guestrooms.