Beijing Perfect World Network Technology Co., Ltd., a leading online game developer and operator based in China, today announced it will collaborate with Hilton Worldwide (“Hilton”) in Greater China to build a unique virtual five-star hotel in PW Network’s popular online casual game “Hot Dance Party.”
Released in 2008, “Hot Dance Party” is PW Network’s first 3D online casual game. The game has since become popular for its exquisite graphic design, innovative systems and continuous releases of a wealth of new game contents.
Hilton Sanya Resort & Spa is the first resort hotel of Hilton brand in Mainland China. To celebrate its five-year anniversary, Hilton Sanya Resort & Spa will collaborate with PW Network to build a virtual five-star hotel in the image of Hilton Sanya Resort & Spa within PW Network’s “Hot Dance Party” game. The virtual hotel is expected to bring the wonderful vacation experiences of the real world to the online virtual world. The joint effort builds a great connection between the two leaders in the online gaming and hospitality sectors and will create an ingenious link between the virtual and real world.
Ms. Yuyun Wang, Vice President of PW Network, commented, “We are very delighted to be working with Hilton, one of the most prominent hotel brands in the world. Hilton has achieved widespread brand recognition and great development across Greater China, and strives to further increase its influence over the country’s young and fashionable consumers; in this regard, we share similarities and a common vision. We are confident that combining our unique resources to jointly organize brand activities will be especially productive and mutually beneficial.”
Mr. Timothy Soper, Vice President of Hotel Operations from Hilton in Greater China, added, “PW Network is one of the best interactive entertainment companies in China. Our collaboration with PW Network demonstrates our management’s vision, as well as our dedication to maintaining our creativity and remaining as an industry leader in the internet era. We expect to increase our influence among younger generations and further strengthen our leading position in the global hospitality industry through collaboration with PW Network.”