Tourism minister John Penrose launched the Pink Book earlier

VisitEngland has launched the latest version of The Pink Book - a comprehensive guide covering everything operators need to know about running an accommodation business.

The guide has been completely updated for 2012 and contains practical information for tourist accommodation - from obtaining entertainment and alcohol licences to food hygiene, and health and safety.

Tourism minister John Penrose unveiled The Pink Book yesterday to local accommodation operators and tourism staff in his constituency of Weston-super-Mare.

Sponsored by UK self-catering holiday specialist cottages4you, The Pink Book is the seventh edition of the guide to be published, and is free to members of VisitEngland’s Quality Assurance scheme.

It is designed to help both self-catering and serviced accommodation providers navigate the often-complex rules and regulations surrounding their business - with a dedicated section on guest relations, from booking procedures to access requirements.

Penrose said: “England boasts a huge variety of accommodation businesses, which provide excellent service and a memorable experience for millions of visitors each year, from both home and abroad. 

“Whether you run a B&B in the Lake District, a holiday cottage in Cornwall or are looking to set up a new business – The Pink Book is a one-stop shop for getting it right.”