Hilton has announced Sumindi Peiris will take up the role of vice president of global marketing, luxury and lifestyle brands.
A senior marketing professional, Peiris brings more than 20 years of international experience to the role, where she will lead all luxury marketing, digital and public relations initiatives as well as oversee the strategic development of global positioning for Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton.
“We are thrilled that Sumindi has joined our brands, supporting our journey of becoming the fastest growing, most innovative luxury hotel brands in the world,” said John Vanderslice, global head, Luxury and Lifestyle Brands, Hilton.
“Her track record of success showcases a proven ability to create meaningful and unique experiences for the luxury consumer.
“We are confident she will serve as an invaluable resource and addition to our team.”
Prior to joining Hilton, Sumindi most recently served as vice president, global director Johnnie Walker Reserve in Singapore.
During her tenure with the brand, Peiris successfully launched global campaigns centred on storytelling, experiential programmes and influencer advocacy using multi-media, digital platforms to expand awareness and strengthen the luxury portfolio globally.
She brings strong brand management capabilities with her international career in FMCG at Unilever to luxury spirits marketing at LVMH.