The Pacific Asia Travel Association has announced TripAdvisor will become a new PATA Strategic Partner.
TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools.
The site claims the largest travel community in the world, with over 60 million unique monthly visitors and sites in 30 countries worldwide.
The partnership will enable PATA and TripAdvisor to collaborate on joint initiatives such as surveys, reports and data sharing.
TripAdvisor data and insights will appear on PATAmPOWER, the association’s mobile travel intelligence service for members.
There will be opportunities for engagement between PATA and TripAdvisor in publishing, research, surveys, events and advocacy.
PATA chief executive, Martin Craigs, said: “Our strategic partnership with TripAdvisor will benefit all our members and give TripAdvisor invaluable insight and access as it expands its engagement across the Asia Pacific travel world. PATA will work with TripAdvisor to add real value and insights for the benefit of both partners.
“The world is going digital, mobile and more consumer direct. TripAdvisor will help PATA Next Gen stay at the cutting edge of travel industry engagement.”