PATA seeks to boost presence in China

PATA seeks to boost presence in China

The Pacific Asia Travel Association (PATA) China Chapter board members have gathered together at the first China Chapter Board Meeting to discuss ways to invigorate and extend the PATA Chapter network in China.

The half-day meeting attracted 20 delegates to the Schoolhouse at Mutianyu, Great Wall, Beijing.

After the official launch of the PATA China Chapter during the first China Responsible Tourism Forum in Beijing in December 2011, the board meeting increased the cooperation and partnership between the Chapter network and PATA China Office.

The meeting also served to reinforce the importance of the Chapters in PATA’s future plans.

Via conference call, PATA chief executive Martin Craigs thanked the China Chapter’s board members for their enthusiasm in developing the Chapter.

He also elaborated on PATA’s Next Gen values and PATA mPOWER, a real-time travel data platform that will be formally launched on April 20th.

“Different from other chapters around the world, the China Chapter is not a separate entity,” said Jens Thraenhart, chair of PATA China Chapter Board, and president of Dragon Trail.

“Instead, it will act as an advisory board to the PATA China Office to connect with members and drive engagement and collaboration.”