The Pacific Asia Travel Association (PATA) has signed a memorandum of understanding with the Tourism Administration of Guangdong Province (GDTA). The objective of the MoU is to strengthen cooperation in the sharing of research, intelligence, marketing development strategy, training, and to support the China (Guangdong) International Tourism Industry Expo, held annually in Guangzhou.

The MoU was signed by Mr João Manuel Costa Antunes, Vice Chairman of PATA and Mr Yang Rongshen, Director-General of GDTA during the 2011 Guangdong Tourism and Culture Festival in Shaoguan City, Guangdong Province, China, November 5. 

Mr Martin Craigs, PATA CEO, said: “The MoU signals closer tourism cooperation between PATA and Guangdong. Both parties will now share more intelligence and work more closely together. The partnership will help empower Pearl River Delta regional tourism as a case study in regional tourism cooperation and promotion.”

Commenting on the MoU, Mr Yang Rongsen, Director General, GDTA, said: “I believe with the tourism cooperation memorandum signed, the Tourism Administration of Guangdong Province has established closer and friendly cooperation with PATA. Our two parties will work together to develop the tourism market, improve the image of tourism destinations in Guangdong, provide tourism consultancy services and strengthen tourism industry training. The result will be the development of the tourism economy in our part of Asia Pacific.”