Park City and Canyons brands merge ahead of US ski season


Scenic views over the Park City Resort

The Park City and Canyons ski brands have been combined into one, under the name Park City.

The move will see a new logo combine the Canyons insignia with the Park City colour palette, and the tag line “There is only one. Park City.”

“We are honoured to have the community’s support as we unveil the new Park City brand,” said Park City’s chief operating officer, Bill Rock.

“The tag line ‘There is only one’ is perfect because there is no place like Park City.

ADVERTISEMENT

“The town is already universally celebrated as one of the best ski destinations in the world and now will be home to the largest ski resort in the United States.

“We should all be proud of this mountain and this community as we invite the world to experience the combined resort during the upcoming 2015-16 winter season.”

The linking of Park City and Canyons is part of a US$50-million capital improvement project which will transform the two resorts into one and complete a number of critical upgrades to the infrastructure.

The project is one of the most ambitious and impactful capital programs in US ski industry history and will create the largest ski resort in the United States with over 7,300 acres of skiable terrain.

Existing brand elements from both resorts combine to create the new logo, pairing Park City’s name and iconic red with the current Canyons symbol and font treatment.

The resort’s new tagline, “There is only one. Park City.” accompanies the new logo and brand positioning.