Panama launches global ad campaign

22nd May 2011
Panama launches global ad campaign

The Panama Tourism Authority (PTA) has launched a global advertising campaign to promote the country as a premier tourist destination during a ceremony held before the authorities of various tourism associations, media and special guests.

The campaign seeks to emphasize the main benefits of tourism in Panama by highlighting five stunning locations that showcase our beautiful beaches, cosmopolitan cities with their exuberant nature, diverse culture and variety of ethnic groups throughout the country, and of course, the main tourist attraction for international visitors: the Panama Canal.

The campaign emphasizes Panama’s connectivity and easy access as the eighth largest air hub in the world and one of the main crossroads of the Americas. This is echoed in the closure of the campaign video, “More than 80 destinations, Panama is always close to you.”



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