Palladium Hotel Group has revealed plans for a new hotel brand, Bless Collection Hotels, targeted at the contemporary luxury market.

The group has signed a management contract with investment groups, Grupo Didra and Aina Capital, for the first property in central Madrid due to open in November 2018.

Palladium Hotel Group is a Spanish hotel company with 48 hotels in six different countries.

The Bless Collection Hotels brand fits into Palladium Hotel Group’s strategy of expanding its contemporary luxury hotel offering around the world, building on both its city centre and beachside hotel portfolio. 

The appetite for expansion follows recent successes with the group’s upscale brands and expansion opportunities in target destinations.

With this launch being the first of a series of new hotel openings, which will be announced in the next few months, the group continues to place a big bet on its strategies for international expansion and repositioning.

Abel Matutes, chief executive of Palladium Hotel Group explained: “We are moving at a pace to roll-out the development of new brand ‘Bless Collection Hotels’ with the first property planned to open in Madrid in November 2018, followed by Ibiza in Summer 2019.

“The new upscale brand will leverage our position in the premium market and draws on our existing experience within the luxury and lifestyle sector.”

“The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic looking for a combination of business and leisure including convenience, premium services, high tech facilities, strong design credentials and super-fast Wi-Fi as well as state-of-the-art health and wellbeing services and excellent gastronomy.”

Bless Hotel Madrid will be located on Calle de Velázquez in the heart of the city and will comprise 111 rooms, rooftop pool, spa and gym, gourmet restaurant, three bars and conference spaces.

The hotel’s interiors are by renowned Spanish designer and architect Lázaro Rosa-Violan, whose Contemporain studio in Barcelona is behind some of the country’s most iconic venues.

Lázaro’s mission is to give the hotel an authentically Madrid spirit and flavour.

The Bless brand aims to offer a friendly and highly customised service to meet the needs of the modern traveller. 

The brand’s onward expansion will focus on stylish districts in cosmopolitan cities and premium holiday beach destinations.