Page & Moy Travel Group, the UK’s largest escorted tours company, is enjoying a spectacular trade success during its peak selling booking period, with a record increase in trade sale bookings of over 50% compared to the same period last year for its Page & Moy and Just You brands. Page & Moy achieved a fantastic growth of 35% in comparison to last year for the booking period from 1st January to 4th February 2011 and Just You, the group’s holiday company for single travellers achieved an amazing 130% increase for the same period in 2011.
Travelsphere, which started selling through the trade in September 2010, has also received an impressive number of bookings through the trade. Including all three brands (Just You, Page & Moy and Travelsphere), Page & Moy Travel Group’s overall sales over the last year via the trade have increased by an astounding 174%.
Commenting on the trade sales, Colin Wilson, Head of Sales, Page & Moy Travel Group said:
“We are delighted with the results, the increase in figures highlights our continued commitment to the trade and shows their support for us. Earlier this year we launched a TV advertising campaign which carried a very strong trade call to action, driving customers into their local travel agents to book their holiday and last year we recruited a full-time sales executive, Julie Franklin, to be on the road to visit agents and provide on-hand training sessions. These two factors amongst other key trade activity we have organised over the last year have all contributed to the increase in trade sales and we hope our relationship with the trade will continue to strengthen along with the growth in sales.”
Page & Moy Travel Group is continually supportive of travel agents. Throughout the year the group participates in a number of shows and events, holds agent competitions, conducts various training sessions and is involved in key industry associations such as BEST and TIPTO. It also assists with travel agents Just You evenings, whereby the travel agents invite customers to showcase the escorted tours company’s product. These evenings are a contributing factor to the massive increase in sales Just You has received through the trade.