Over 180 firms from the UAE and around the world have pledged to help raise awareness of the country’s bid to host the 2020 World Expo in Dubai, following the recent launch of an online initiative for corporate bid supporters.
The “Support the bid” programme, accessible on the Expo 2020 website, provides corporate visitors with an application form to become Expo 2020 bid supporters, along with access to campaign resources, including Expo brand guidelines, fact sheets, posters and high-resolution logos for company banners and email signatures.
Since the launch of this initiative, firms from a wide range of sectors of activity have registered as bid supporters – including 32 manufacturing, construction and engineering firms; 20 companies in the hospitality and events industry; 19 firms from the media, entertainment and publishing industry; and 17 transportation and logistics companies. In total, companies from 14 different countries have pledged to support the UAE’s Expo 2020 bid, including firms from across the Middle East, Australia, Canada, India, the UK and the US.
Firms interested in supporting the bid can visit the UAE Expo site (www.expo2020dubai.ae), and follow the steps to the bid supporter page. After completing a short profile about the company, a bid supporter request will be sent to the Expo team for approval.
The Expo team will provide confirmed bid supporters with examples of what other companies are doing to support the bid, along with ideas for raising awareness and sharing relevant news with colleagues and friends.
The Expo 2020 website offers visitors background information on the history of World Expos, highlighting the UAE’s strategic advantages as potential host of this truly global event. Visitors can also learn more about the many benefits that hosting the Expo would provide the UAE, and how supporting the bid can help create new opportunities for companies across the region and around the world.