ONYX seeks China foothold for Amari brand

3rd Oct 2011
ONYX seeks China foothold for Amari brand

ONYX Hospitality Group has assumed management of a 105-room hotel on Hainan Island in China as the company seeks to expand its Amari brands into the country.

Owned by local developer, Sanya Daxing Group, the existing property will continue to operate as an upscale boutique offering while it undergoes a phase of re-branding before debuting as the Amari Sanya Bay on March 1st 2012.

The centrepiece of the ONYX portfolio of brands, Amari properties reflect modern Asian hospitality, embodying Asian flair, modern perspective and a down-to-earth vibe.

ONYX president, Peter Henley, said: “We are delighted to be working with Sanya Daxing Group which has considerable experience in property development on Hainan Island.

“We believe that Sanya is a vibrant place with an impressive array of commercial and leisure attractions and will develop into a major tourist destination in Asia.”

“This inaugural Amari-branded hotel in China is a significant milestone in ONYX’s strategic development,” Henley added.

“With our international experience, a proven management track record, and depth of resources, we believe that Amari Sanya Bay will bring a vibrant, Thai-style level of service to Sanya, thereby differentiating it strongly from the large-scale developments elsewhere on the island allowing it to reach its full potential.”

Located just 20 minutes from Sanya Phoenix International Airport, the 11-storey property features well-appointed rooms with balconies, all offering panoramic views of Sanya Bay.

Facilities will include an elegant below-ground Chinese restaurant, a Thai restaurant with two dining salas, a clubhouse on the waterfront, a spa and an outdoor swimming pool with poolside bars.

Chairman Zhang Hai Lin of Sanya Daxing Group noted: “We look forward to a long and fruitful partnership with ONYX Hospitality Group.

“We are also delighted that ours will be the very first hotel in China to carry the highly regarded Amari brand and are very confident that the high standards of service excellence and distinctive Thai ambience will hold strong appeal for all leisure travellers coming to Sanya.”


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