On the Move Systems Corp, a fast-growing provider of online transportation options, announced today that it’s in talks with joint venture partner the Naples Connection to offer weekly travel deals to customers via direct e-mail marketing.
“E-mail marketing has the highest return on investment on the Web, and we think it’s time to move forward with expanding our subscriber base ahead of the portal site launch by offering amazing deals on cruises, hotels, airfare and more.”
The Naples Connection is a Florida-based travel agency that delivers online deals on flights, cruises, hotels and travel. OMVS signed a business development agreement with the company last October to market the Naples Connection’s services on its online portal now in development in exchange for a share of the revenues.
Now, the partners are working on a plan to market exclusive travel deals to OMVS’ growing network of subscribers through e-mail marketing.
“In discussing ways to begin generating joint revenues, e-mail keeps coming up,” said OMVS CEO Robert Wilson. “E-mail marketing has the highest return on investment on the Web, and we think it’s time to move forward with expanding our subscriber base ahead of the portal site launch by offering amazing deals on cruises, hotels, airfare and more.”
Last year, a third of all travel sales around the globe were forecast to be booked online, according to a report by the travel research company PhoCusWright. OMVS is hard at work developing the innovative ISTx platform that will be key to the company’s plans to market and develop new solutions for the $300 billion online travel market, where it plans to compete alongside Priceline.com (OTCBB: PCLN), TripAdvisor.com (OTCBB: TRIP) and Expedia.com.