NYC & Company has unveiled the newest iteration of its Make it NYC meetings and conventions marketing campaign at IMEX America 2015, America’s worldwide exhibition for incentive travel, meetings and events.

The campaign includes refreshed branding and advertising incorporating a new tagline, “Meet Where You Want to Be.”

“As one of the world’s most iconic destinations, New York City is at the top of every delegate’s wish list, and we encourage meeting professionals from around the world to plan a once in a lifetime experience that their attendees will never forget,” said Fred Dixon, president, NYC & Company.

“With the newly redesigned Make it NYC campaign, we are hopeful that even more people will choose to meet where they want to be—New York City—this year and beyond.”

Originally launched in 2013, Make it NYC was designed to position New York City as a leading meetings destination, calling to action the many benefits of hosting a meeting or event in the City’s five boroughs.

The newest iteration of the campaign showcases the vibrancy of the destination through iconic imagery, including the Manhattan skyline and Statue of Liberty, and highlights the reasons that meetings in New York City are anticipated by delegates and planners alike.

“New York City is one of the most attractive meetings destinations in the world, with six million delegates visiting the five boroughs each year,” said Jerry Cito, NYC & Company senior vice president of convention development.

“From a diverse array of hotel offerings to one-of-a-kind venues to unique group experiences, there is no shortage of only-in-NYC meetings experiences to be had when meeting planners Make it NYC.”

An asset to meeting planners, NYC & Company’s free-of-charge in-house Destination Services department is a one-stop resource for planning unforgettable meetings and conventions in New York City.