Norwegian has celebrated the first anniversary of its ground-breaking low-cost, long-haul flights between the UK and America today – by announcing a new route to Boston and confirming that summer 2015 is set to be a record breaker for the airline.
In July 2014 Norwegian became the first airline to offer low cost flights from the UK to New York, Los Angeles and Fort Lauderdale.
Since then over 200,000 passengers have travelled on the routes, with Norwegian consistently achieving load factors in excess of 90 per cent.
Thanks to increased demand for the routes, Norwegian will introduce a daily connection between London Gatwick and New York from October and new routes to Puerto Rico from November 2015 and Boston from May 2016.
The new Massachusetts route will be Gatwick’s only direct service to Boston and will go on sale later this year.
Norwegian – which is now the third largest operator at Gatwick – is also preparing for its busiest ever summer in the UK with over one million passengers expected to jet off with the airline between July and September.
The low-cost carrier has over 500 flights per week to and from UK airports during the peak summer, with services connecting London Gatwick, Birmingham, Manchester and Edinburgh with 34 destinations around the world.
Bjorn Kjos, chief executive of Norwegian, said: “This is an exciting time for Norwegian as we celebrate our first successful year of low-cost, long-haul flights and prepare for our busiest ever summer in the UK.
“Over 200,000 passengers have now chosen to fly transatlantic with Norwegian, and with additional Dreamliners set to be based at Gatwick next year we can add further exciting destinations such as Boston.
“Our continued growth in the UK demonstrates the need for quality, affordable travel.
“Our free inflight Wi-Fi on flights within Europe, fleet of brand new Boeing 787 Dreamliners on transatlantic routes and affordable fares give us a competitive advantage.
“Norwegian is fast becoming a household name for UK travellers and we look forward to welcoming a record breaking one million customers aboard Europe’s youngest fleet his summer.”
Norwegian currently has nine aircraft based at London Gatwick, including two Boeing 787 Dreamliners.
These technologically advanced aircraft are the key to operating long-haul, low-cost flights as they use 20 per cent less fuel per passenger compared to similar sized aircraft.