Norwegian’s non-stop service to Tampa Bay has commenced, offering consumers an affordable way to access Florida’s west coast.

The new service will operate twice-weekly from London Gatwick to Tampa International Airport.

Flights to the hip, urban heart of Florida’s Gulf will allow passengers to explore the city’s world-famous attractions, award-winning restaurants and vibrant neighbourhoods, before exploring St. Pete/Clearwater with 35 miles of award-winning white-sandy beaches, exotic nature trails, culture and arts.

In addition to the twice weekly service to Tampa, Norwegian has also increased its winter services to other Florida destinations from London Gatwick.

The airline now offers a daily service to Fort Lauderdale, increasing from three flights per week and five weekly flights to Orlando up from three per week, giving more choice to travellers seeking a relaxing beach holiday, with 14 flights per week to Florida it is even easier to visit its world-famous family adventure parks.

Matthew Wood, senior vice president, commercial, said: “We are delighted to offer passengers another affordable route to the USA with the addition of Tampa, Florida.

“This winter we are continuing to offer consumers greater choice and flexibility when flying Norwegian with more flights to our most popular destinations.

Norwegian’s long-haul flights from London Gatwick are operated by brand new Boeing 787 Dreamliner aircraft offering up to 344 seats in a two-class configuration, economy and premium.