Norwegian Cruise Line and Boingo Wireless, the Wi-Fi industry’s leading provider of software and services worldwide, today announced that the line is sponsoring free Wi-Fi access at select New York City subway stations and John F. Kennedy (JFK), LaGuardia and Newark Liberty International Airports during the month of February, in celebration of the line’s newest ship, Norwegian Breakaway.
Complimentary Boingo Wi-Fi is immediately available for users of all Wi-Fi enabled devices at Manhattan subway stations supported by Transit Wireless’ state-of-the-art network, and for laptop users at the New York airports, courtesy of Norwegian Cruise Line’s newest ship, Norwegian Breakaway.
Arriving in the Big Apple in May, the 4,000-passenger Norwegian Breakaway will bring the best of NYC to sea, and will be the largest cruise ship ever to homeport year-round in New York City. The ship will feature the high caliber of dining and entertainment New York is known for, including three Broadway shows like ROCK OF AGES, restaurants from Iron Chef Geoffrey Zakarian and fitness classes from the ship’s godmothers, the legendary Rockettes.
“The airports and subways are such iconic centers of activity for New Yorkers that sponsoring Wi-Fi in those venues seemed a natural extension to our New York City-inspired campaign for Norwegian Breakaway,” said Maria Miller, senior vice president of marketing for Norwegian Cruise Line. “Boingo’s ability to provide an effective tool for engaging with potential guests fits in nicely with our goals, and we’re excited to offer this service free of charge to New Yorkers.”
“We specialize in delivering high engagement opportunities for leading advertisers in premier locations, while providing consumers with the Wi-Fi they crave,” said Dawn Callahan, senior vice president of marketing and sales for Boingo Wireless. “Boingo’s Cloud Nine media platform is uniquely positioned to reach on-the-go, tech-savvy consumers – especially those in New York who might be very much in need of a rejuvenating cruise.”
The sponsored Wi-Fi hotspots are part of the Cloud Nine by Boingo location-based media platform, which reaches more than 100 million consumers annually across Boingo’s global portfolio of owned and operated hotspots, as well as thousands of partner hotspots. In addition to the New York airports and subway system, the company’s global advertising network includes more than 60 additional airports, brand name hotels and cafes, stadiums and arenas, shopping centers and more.