Norwegian Cruise Line has announced the expansion of its sales presence in Sao Paulo, Brazil, with the establishment of a sales, marketing and reservations centre to support the growing demand for cruise travel in the region.

The company’s three lines: Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises have all experienced growth in the number of Brazilian guests that have chosen to take a cruise vacation, particularly in Europe, Alaska and Caribbean itineraries.

“Given its economic growth and the increasing interest of Brazilians to experience the world by taking a cruise, Brazil represents a significant opportunity to advance Norwegian Cruise Line Holding’s international growth strategy,” said Andy Stuart, executive vice president of international sales for Norwegian Cruise Line.

Norwegian Cruise Line has acquired Firstar Representacoes, the local representative for Norwegian Cruise Line and Oceania Cruises in Brazil.

Estela Farina will lead the new office as general manager.

The company will have its main office in Sao Paulo and a satellite office in Rio de Janeiro.

The new office provides multiple benefits for local travel partners.

For Norwegian Cruise Line bookings, these include the ability to offer cruise fares in BRL (Brazilian Reais), accept payment in up to ten instalments with no financing fees and an on-line booking engine in Portuguese.

For Oceania Cruises and Regent Seven Sea Cruises bookings, the sales centre will allow guests to pay in up to four instalments with no financing fees.

The office will also offer local reservations, sales and marketing support for all three brands, providing direct access to travel partners and consumers.

The local reservation centre will be available to make reservations in real time and invoice directly from the cruise line.

Additionally, individual travel agency sales will be recorded and recognized for performance and compensation based on production.

Finally, travel partners will continue to be provided training opportunities, now on a more regular basis and directly by Norwegian Cruise Line.