Norwegian Cruise Line launches new UK campaign

Norwegian Cruise Line launches new UK campaign

Norwegian Cruise Line has now launched its latest Partners First initiative – Norwegians Love Destinations. The promotion will showcase a different destination each month between August and December, highlighting the products whilst providing agents with insight and information to help them to sell cruise destinations to customers, as well as giving them a chance to win destination themed prizes.

The ‘Norwegians Love Destinations’ campaign has been devised in partnership with destinations including Alaska & Seattle, Baltics, New York City, Tampa, New Orleans, and Spain. By visiting agents can find destination information, links to destination websites and downloadable destination fact sheets. Agents will also receive a special mailbag on 22 August delivered directly to their place of business with a dedicated Alaska brochure, Alaska & Seattle fact sheets and the latest Partners First Newsletter

Throughout August the focus will be on Alaska & Seattle’s offerings for customers and to kick start the month Norwegian hosted a special Partners First Webinar on 13 August. Agents can watch a recording of the webinar at They can also sign up to future destination webinars at

Alongside the educational element of the ‘Norwegians Love Destinations’ campaign, agents will have the chance to win a selection of prizes by taking part in the monthly Destinations Competition. To enter agents need to visit the promotion website where each month the competition information will be uploaded. The prizes up for grabs in August are an Alaska & Seattle goodie bag which includes an Alaskan recipe book, Starbucks hamper and a pair of Olympus binoculars.

Nick Wilkinson, Director Business Development at Norwegian Cruise Line said: “Our Partners First philosophy puts the trade at the heart of everything we do, and this campaign builds on our on-going commitment to helping agents in getting their cruise bookings rolling. We recognise that - when selling cruise - knowledge of the destination is vital, and the educational element of ‘Norwegians Love Destinations’ activity is designed to provide this knowledge.”