Niccolo Changsha has officially opened its doors, ushering in a new era of impeccable hospitality and effortless luxury in the capital city of Hunan Province.

In signature Niccolo style, Niccolo Changsha occupies a desirable, highly-prized address – crowning the uppermost floors of the new 93-storey Changsha IFS Tower 1, in the heart of Furong district’s entertainment and business hub.

Niccolo Changsha is the fourth luxury hotel in the Niccolo collection from Hong Kong-based hospitality management company, Wharf Hotels.

The opening was celebrated with a symbolic ribbon-cutting ceremony for dignitaries and officials.

“We would like to congratulate Jorgen and his team on the successful opening of Niccolo Changsha today.

“The vision to open our first Niccolo hotel in Chengdu in 2015 ahead of other major players quickly established Niccolo as an ideal destination for new entrepreneurs, leaders in style, fashion, design and society.

“Today, Niccolo Chengdu continues to be the market leader, paving the way for Niccolo Chongqing and Niccolo Changsha in the group’s fast-growing collection of luxury hotels,” said Jennifer Cronin, president of Wharf Hotels.

In addition to its notable heritage, Changsha has emerged as a thriving commercial, manufacturing, tourism and transportation centre in central and western China.

As an early adopter of the luxury hotel space in Changsha, the group is at the forefront of bringing the Niccolo experience and its award-winning culture to a new market, offering sophisticated, international standards of hospitality for global travellers and residents.

Commanding scenic views of the Changsha skyline and Xiang River, Niccolo Changsha offers 243 contemporary chic rooms and spectacular suites, which reflect the captivating sense of welcoming service and fashion-inspired mystique of Niccolo.

The art of dining is celebrated at the new hotel with three sky-high dining and social destinations: Niccolo Kitchen, The Tea Lounge and Bar 93.