The board of directors of NH Hotel Group has met today and carried out an in-depth study of the unsolicited bid it received from Barceló Group – unanimously rejecting the offer.

In order to assist the internal review process, the board enlisted the services of Bank of America Merrill Lynch to provide a financial analysis.

The NH Hotel Group board was keen to stress that its decision was taken in “defence of the company interest” and all of its shareholders.

The board also emphasised that this bid does not condition or impede the analysis of other strategic opportunities in the future, all of which would be evaluated on the basis of the real value they stand to generate for group’s shareholders, within the framework of consolidation trends prevailing in the hotel industry.

A statement added: “In arriving at its decision, the board decided that the proposed transaction structure (merger) would not permit the creation of shareholder value over and above that which NH stands to create on a standalone basis.

“Based on its analysis, the board does not deem the intrinsic value assigned to NH in the bid presented by Grupo Barceló, nor the exchange ratio offered, to be sufficient.

“Neither is the scope of the bid.

“As a result of this analysis, the board unanimously considers that the current terms of the bid are inadequate and fail to reflect NH’s true value.”

NH Hotel Group argued the exchange ratio does not reflect the two companies relative valuations, even less so adjusting the scope of the transaction to Grupo Barceló‘s significant hotelier business.

Crucially, said NH Hotel Group, it does not offer a control premium on NH’s market value, nor does it factor in NH’s potential for revaluation as a standalone business, which is certainly higher than the relative value of €7.08 per share suggested by the offer.

The offer presented by Grupo Barceló fails to reflect NH’s earnings growth potential or the value of the assets it owns in cities across Europe; as evidenced by the recent sale of the Barbizon Hotel in Amsterdam, added the hotel company.

In addition to its rejection of the offer, today the board ratified its full confidence in the strategic plan being executed by NH, which supports solid growth in revenues and continued operating improvements.

“Furthermore, the value of its hotel assets and the potential benefits from the improvement of its net financial position will pave the way for opportunities to expand and the chance to participate in prevailing hotel sector consolidation in the future,” added a statement.

NH Hotel Group is an urban hotel operator and a consolidated multinational player.

It operates close to 400 hotels and almost 60,000 rooms in 31 countries across Europe.

Barceló operates 230 hotels in more than 20 countries under four brands: Royal Hideaway Luxury Hotels & Resorts, Barcelo Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels.