Ever since 2004 International companies representing adventure tours and sustainable tourism have been exhibiting their products and services in Hall 4.1 at ITB Berlin. “What was once a niche product and the domain of a few specialists has now become one of the travel industry’s growth markets“, said Dr. Martin Buck, Vice President of the Competence Center Travel & Logistics, Messe Berlin, commenting on how the world’s largest travel trade show promotes forward-looking travel industry trends.
Under the slogan of “Celebrate Big Green 10“, the weekend of 9 and 10 March 2013 will be celebrating the tenth anniversary of Adventure Tours at ITB Berlin. During the Open Days for the public a large stage wíll be hosting a variety of music and folk events. Celebrities will be giving autograph sessions and numerous events such as competitions, games and activities on the climbing wall and high ropes course will also be taking place. Visitors can also find out first-hand about the latest products and services the adventure tour and sustainable tourism market has to offer. This is also the first year that the Study Group for Tourism and Development will be represented with a stand in Hall 4.1.
Focus on responsible and sustainable tourism
”Earth’s Wetlands and Geoparks – Celebrating Earth Heritage, Sustaining Local Communities“ will be the key theme of the eighth Pow-Wow, which takes place from 6 to 8 March 2013. Numerous sessions featuring high-profile speakers, panel discussions and workshops will provide trade visitors with an opportunity to exchange views with international travel experts, discuss the latest trends and meet people from all over the world. The three-day event will feature topics such as “Understanding the Environment“, ”Understanding China“ and ”Understanding Ireland“.
Key events in Hall 4.1 will include a project under the heading of ”Building Partnerships among Tourism Professionals to Foster Sustainable Tourism“ and a special workshop entitled ”How to penetrate the German-speaking market”. Organised and moderated by WWF Germany and the Federal Nature Conservation Bureau (BfN), a session entitled “Experiencing diversity - winning over customers with bio-diversity “ will take place on Thursday, 7 March 2013. Leading tour operators such as Accor Hospitality Deutschland, REWE Touristik, ReNatour, Spreescouts, Aventerra and Europarc Deutschland will be taking a look behind the scenes, at how to conserve bio-diversity in tourism, at the obstacles involved, and examining how long-term commitment eventually pays off.