VisitEngland, the national tourist board, has launched a new multi-channel marketing campaign designed to boost domestic tourism in 2013 by promoting short breaks in some of England’s most spectacular coastal locations.
The campaign is the third of six launching from January to March, covering the four key themes of countryside, coast, heritage and culture, funded in part by the government’s Regional Growth Fund.
The campaign focuses on the wonderful experiences on offer along England’s world-famous coastline – from exploring hidden coves and visiting historic fishing villages, to enjoying fresh local produce and beautiful sunset walks along the beach.
The destinations partnering with VisitEngland in this campaign are:
- Hull & East Yorkshire
- Isles of Scilly
- North Devon & Exmoor
The campaign incorporates a range of national online, broadcast and print elements in partnership with network radio stations Classic FM and Gold FM, as well as The Guardian and Mail on Sunday.
James Berresford, VisitEngland’s chief executive, commented: “This exciting campaign is one of several launching this year with the aim of growing tourism in England. The campaign aims to inspire UK residents to ‘escape’ the hustle and bustle of everyday life, to take a short break in one of England’s most beautiful coastal destinations.
“This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”