A new independent tour operator has launched targeting the ‘adult-centric’ market. 

Uniquely Adult is specialising in holidays to Antigua, Jamaica and Cancun with all-inclusive accommodation at hotels and resorts especially geared up for this niche, but rapidly growing market.

It is also looking to expand its portfolio to further destinations this year.

John Lombari, managing director of Uniquely Adult, said: “We have developed this niche tour operator specially to cater for adults who are looking for a more grown-up ambience on holiday. 

“We believe these clients represent a substantial growing market and that they are seeking holidays at a range of hotels offering all-round good fun for fellow-minded free-spirited adults.

“We see this as a great opportunity for travel agents as we are a quality tour operator providing a one-stop-shop catering specifically for the adult-centric market. 

“No other tour operator is offering all these hotels in one place and with the expertise to match.”

To assist agents and their customers in finding the right adult-centric holiday for them, from topless optional hotels to resorts catering for the swingers market, Uniquely Adult provides a unique ‘heat-rating system’ for its featured hotels. 

Categories include: ‘entry level’, ‘party’, ‘wild at heart’ and ‘no limits’.