Centro, the transport authority for the West Midlands, has appointed Conrad Jones as its new Head of Sustainability. The appointment is part of Centro’s continuing commitment to develop Smarter Choices to help underpin economic growth, job creation and a reduction in carbon emissions.

Currently Head of Marketing and Communications, Conrad is tasked with providing strategic direction for Smarter Choices and leading the delivery of sustainable travel initiatives and environmental performance.

Centro has also announced the appointment of Richard Lawrence as Programme Executive for the Smart Network, Smarter Choices programme which is being part funded through the Local Sustainable Travel Fund.

Richard will join Centro from Shropshire County Council in November and will report to Conrad.

Conrad said; “I am delighted to take up this new role. I am personally committed to our work on the Smarter Choices agenda and it reflects Centro’s on-going commitment to partnership working in support of the sustainable development of the West Midlands economy.

“The recent Local Sustainable Transport Fund announcement means we are delivering a greatly expanded programme of work in this area”.

Centro Chief Executive, Geoff Inskip, said ‘Our aim is to support the regional economy, benefit the environment and give people better access to jobs and training.

“Conrad’s appointment to this role is part of our plan to develop and deliver schemes which make a real difference in helping people to make smarter and greener travel choices which in turn help reduce congestion”.