Ultra-luxury cruise line, Silversea, has announced the appointment of Paul Fallows as regional sales manager south-west, effective from June 26th.

Fallows has over 20 years of sales experience in the travel and hospitality sectors and joins Silversea from luxury hotel firm The Oberoi Group where he held the role of director of sales, UK, corporate and MICE since 2012.

Prior to this, he worked in the aviation sector as UK corporate sales manager for Hong Kong Airlines.

In his new position, Fallows will be responsible for developing and expanding sales initiatives across the region which stretches from the Thames Valley to Cornwall and also includes the southern counties of Wales.

His appointment comes in the middle of an exciting year for the company, with Silversea’s new flagship Silver Muse christened in Monaco last month and due to make her maiden UK call in Southampton this September.

Elsewhere, the extensive renovation of Silver Cloud – which will see the vessel become an ice-class ship suitable for exploring polar waters – is due to be complete by November.

Connie Georgiou, Silversea head of trade sales and partnerships, UK & Ireland, said: “With over 20 years’ experience, we are delighted to be welcoming Paul and his wealth of commercial expertise to Silversea.

“This latest appointment further strengthens our regional sales team in what continues to be a very busy time for the company.”

Paul will be based in the south-west, and will report into Georgiou.