Fathom has named Jason Maltais as the company’s East Coast senior sales leader.

In this role, Maltais will be responsible for marketing and business development supporting sales of Carnival Corporation’s latest brand.

The line is designed to pioneer what Carnival is calling a new category of “social impact” travel.

Maltais joined the company in July reporting to David Drier, vice president, sales for Fathom.

“Jason’s experience in leading large scale initiatives, driving innovation and ability to take a strategic vision and executing on that vision will play a pivotal role in strengthening Fathom’s position as an industry leader,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation.

“He is committed to fulfilling Fathom’s sales goals through collaborating with travel professional partners by successfully marketing and selling unique products and services.

“He has a proven track record of generating sales through social media and executing a wide array of digital media strategies – this expertise is invaluable when reaching out to millennials, one of Fathom’s core target audiences.”

Maltais joins the Fathom team from Norwegian Cruise Line, where he was program manager responsible for building programs that maximised revenue from online travel agencies and provided strategic and tactical direction aligned with corporate and departmental goals.

“I am delighted to help lead Fathom’s unique focus of creating a lasting social impact while building long-term relationships with local communities and impact partners,” said Maltais.

“It’s a privilege to work with a company founded on the sincere belief that the person-to-person connection is among the strongest catalysts for transformation.

“I am eager to serve travel professionals as they welcome their clients to embark on a transformative journey.”