New Road Hotel will be opening its doors in Whitechapel, London, in quarter four of the year.

Inspired by the increased popularity for social living and accessible luxury, the new concept hotel will be offering guests everything they need, and nothing they don’t.

Independently owned, this 80-room boutique hotel with an edgy flair will fit perfectly into the East London scene.

On New Road Hotel’s doorstep is Shoreditch, famed for its buzzing bars and restaurants, and Aldgate is just moments away, the centre of London business.

New Road Hotel’s concept will focus around stripped-back luxury and necessity, bringing guests together in their welcoming lobby spaces and perfecting the finer details of service, comfort, and food, down to a tee.

New Road Hotel is a true passion project for owners Monsur, Masrur, and Moksud Malik.

The brothers decided to build New Road Hotel on the site of an old textile factory, formerly known as Service House, where their father once worked.

Since its closure in 2000, the building has remained empty, until 2011 when the family decided to convert it into a hotel.

Following a multi-million-pound investment, New Road Hotel is now almost ready to open its doors to the public.

The hotel’s interior design and open plan architecture reflects both its heritage and location within London’s famous East End, where the garment trade boomed in the 1960s.

With exposed brickwork, open lobby spaces flooded with light, and incredible views of London’s skyline, New Road Hotel will be a London hotel with a difference.

The focus will be on sleek and efficient design, five-star service, and high functionality over frills and opulence.

It’s no secret that space is at a premium in today’s London.

New Road Hotel will tackle this with a clever combination of compact yet practical rooms and communal open spaces where guests are encouraged to work and socialise.

The hotel’s simple yet elegant bedrooms will promise the utmost in comfort and cosiness, focused around getting the best night’s sleep possible.

Features will include black out blinds, soft Fine Bedding Company sheets, and no whirring fridges or flashing lights to keep guests awake.

For those wanting to add a little more to their in-room experience, exclusive loft rooms will boast indulgent hot tubs for evenings overlooking all the sights of London from this prime location.

Offering an alternative to the traditional five-star offering with its laid-back, inclusive concept, New Road Hotel will attract everyone from business commuters to young travellers wanting a more sociable hotel experience.