The hotly anticipated New Road Hotel has opened its doors to guests in time for the spring season.

Situated in the heart of buzzing east London, just steps from Whitechapel Station, and a short walk from Brick Lane and the City, New Road Hotel provides luxuriously comfortable accommodation and fun drinking and dining options to tourists and locals alike, as of today.

Independently owned, the boutique hotel comprises 80 bedrooms and large social spaces, including a signature Chophouse restaurant, two private event rooms, a cereal bar, and a rooftop terrace.

With an overarching industrial design, thanks to the original use of the building as a textile factory, the spaces have been filled with standout furniture pieces sourced from local markets and sellers, ensuring that the hotel’s eclectic flair is totally independent and unique.

It’s no secret that space is at a premium in Central London, and the New Road Hotel team have made it their mission to prove that small spaces can be maximised to provide the ultimate comfort and design in hotel rooms.

Each bedroom boasts original exposed brickwork alongside original large windows, allowing natural daylight to flood into the room, giving a sense of space and light that can be rare in central London.

Making its mark as part of the ongoing regeneration of the Tower Hamlets and Whitechapel area, New Road Hotel is certainly east London’s hottest opening this year.

Offering an alternative to the traditional five-star offering with its laid-back, inclusive and social concept, New Road Hotel has now opened its doors to everyone from business commuters, to young travellers, and tourists wanting London on their doorstep.