New research reveals generation of ‘Happy Singles’ who love to holiday

29th Aug 2012
New research reveals generation of ‘Happy Singles’ who love to holiday

New research has revealed a new generation of ‘single and happy’ 35-50 year olds.  Almost half of those surveyed stated that they enjoyed being single, and approximately 40% felt that there was no stigma to being single any more, having seen a real shift in public perception over the past few years.  The research was undertaken by Solos Holidays, the UK’s leading specialist for solo travellers, who have seen a growing trend in people of this age group looking to holiday ‘solo’.

Over 60% of those surveyed confirmed that holidays were extremely important to them, and 70% stated that, in spite of the current climate, they would continue to take the same number of holidays over the next three years, with 23% claiming they would actually be likely to increase the number of holidays they took.

While a significant number of over 50 year old travellers confirmed they still had a ‘keen sense of adventure’ (over 20%), by far the biggest driver for choosing a solo holiday was for more leisurely relaxation.

Andrew Williams, Managing Director for Solos Holidays comments: “The singles market is the fastest growing sector in travel today, and we have been leading the way in this market place for over 30 years.  Today we are seeing a rapidly growing 35-50 year old single traveller market, which no longer sees a stigma in travelling solo, and we continue to adapt our offer to cater to their needs and to ensure we remain top of our field.”


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