This week price comparison site www.dealchecker.co.uk launched a mobile site tailored for smart phone users. The mobile site was created in-house by dealchecker’s web development team.
The home page of the mobile site provides a simplified version of the existing site. Mark Attwell managing director for dealchecker.co.uk said of the developments:
“A mobile site was a key part of our marketing strategy - we recognise the growing importance of mobile users browsing our site and wanted to deliver a better experience.” Commented Attwell.
The mobile site home page features dealchecker’s logo, strap line and five tabs to click through and search Holidays, Flights, Hotels, Car Hire or Real Deals.
On entering the ‘holidays’ tab users have the option to use their current location to select an airport departure point for a travel search, this data is relayed to dealchecker.co.uk from the active mobile device. From here users can select specific travel criteria such as; departure and arrival points, dates, accommodation standard and more.
The mobile site has been created primarily for the ‘holidays’ search facility with single click tabs enabling users to select travel criteria. From here the site generates and displays the top ten holiday deals available. Dealchecker have recognised that mobile site users may prefer to make bookings by phone, providing a ‘call now’ tab on the deal results screen, one click connects travellers to supporting travel partners direct from the active mobile device.
Flights, Hotels and Car Hire tabs re-direct to the existing site search pages while ‘Real Deals’ takes travellers to the most recent issue of the newsletter. Attwell, added “The mobile site was a natural progression for the brand, dealchecker.co.uk was already compatible with smart phones but the mobile site simplifies the process and encourages bookings as travellers can search and book holidays with their friends in more mobile friendly locations. The end result is increased traffic and improved conversion rates for our travel partners.”
dealchecker.co.uk travel partners are industry leaders offering the most competitive market travel deals. Dealchecker.co.uk displays all relevant partners for each travel selection, enabling travellers to make the most informed choice for their travel arrangements.