New members drive revenue at Small Luxury Hotels

New members drive revenue at Small Luxury Hotels

Small Luxury Hotels of the World has confirmed a 13 per cent rise in revenue for the second quarter when compared to the same period in 2013.

This was matched by a six per cent increase in room nights compared to the same time last year.

The brand has also seen a six per cent year on year rise in revenue from its ‘basket of hotels’, which refers to the 216 hotels that have been part of the brand for over seven years.

Paul Kerr, chief executive at Small Luxury Hotels of the World, said: “It’s particularly encouraging to see a rise in our basket - over the past few years SLH has grown by adding new hotels to the brand but the basket of hotels has remained fairly static.

“With the end of the recession, it’s a positive outlook for our core hotels, those that have been with us for many years, which are now seeing an uplift in travel and expenditure.

“We are also excited about launching a new website, planned for the autumn, which will give slh.com a fresh look and feel.”

The SLH website, slh.com, has seen particular success this year with views and bookings made by mobile, with a 50 per cent increase in mobile views year-on-year.

Reservations are up by 20 per cent on tablets and by 208 per cent on mobile when compared to the same time frame last year.

In business development, SLH has welcomed an additional 15 hotels to the exclusive portfolio in quarter two, bringing the total of new hotels to 27 so far in 2014.

These include nine hotels in EMEA, two new joiners in the Americas and four hotels from the APAC region.