New marketing leadership for Sandals in UK

New marketing leadership for Sandals in UK

Sandals Resorts has confirmed the appointment of Audrey Singh as business development manager for the south-east of England.

Singh has extensive experience within the travel industry having worked for numerous travel agencies and distinguished holiday companies throughout her career, making her the perfect candidate for the position.

In her new role, Audrey will be responsible for the growth of both new and existing business in the South East, helping travel agencies to develop sales and marketing plans in order to maximise bookings and earning potential for Sandals, Beaches and Grand Pineapple Beach Resorts.

She will also help to drive travel agency sales through other channels, such as representing the company at trade shows, leading familiarisation trips, and positioning Sandals, Beaches and Grand Pineapple products within agencies to reach consumers and expand brand awareness.

Sandals Resorts has recently announced a number of new resorts to its award-winning portfolio, as well as significant enhancements to a variety of resorts for 2014, so it is an exciting time for Audrey to join the Caribbean resort company.

Sandals International head of sales, UK, Leah Marshall said: “We are very excited that Audrey has joined the Sandals family, we are confident that she will be a valuable addition to the Sandals Sales Team and help to make 2014 one of our most successful years yet.”

Sandals is considered the World’s Leading All Inclusive Company by the prestigious World Travel Awards.