Banyan Tree Holdings has confirmed the appointment of Bronwen Batey as regional director of marketing communications, Europe.
Previously director of strategic accounts, Batey already has a wealth of experience with Banyan Tree Hotels & Resorts having developed and managed several relationships with key like-minded brands.
Her role up until now has been integral in leveraging the positioning and awareness of the Banyan Tree and Angsana group in the UK market via the creation of engaging and targeted joint marketing initiatives.
Batey’s new role will expand to include the development of effective marketing opportunities for the hotels and brands via PR, marketing communications, strategic partnerships and social media.
Employing an integrated, innovative approach across all promotional channels, she will manage and support the PR and marketing agencies in Europe, Middle East, Africa and the Americas, while continuing to lead the development of strategic partnerships on a regional and global basis.