Luxury London hotel group, Guoman Hotels, has revealed its new look website.
The company, who launched free wi-fi across its property portfolio last month, has redeveloped the site in superfast HTML5, ensuring time is saved when browsing, booking and even upgrading rooms from PCs, tablets or mobile technology platforms.
The investment in the site includes a freshly designed homepage to complement the individual style of each hotel, upgraded four-step booking journey, and visible offers – easily searchable by hotel, date and offer type.
Mithu Sengupta, ecommerce director, Guoman and Thistle Hotels, commented: “With digital technology constantly evolving it’s important that we keep up with the latest booking trends to make the booking process as easy and enjoyable as possible for our business and leisure travellers.
“We have listened to feedback from our customers and based the new features on their comments and suggestions.
“This is just the first stage in our web development project and using the help of usability experts, we will be making further improvements throughout the rest of this year and well into 2013, including an enhanced mobile site, to make the user experience even better.”