Malaysia Airlines has announced the promotion of Lee Poh Kait to the position of regional manager for Australia, New Zealand, the South West Pacific and ASEAN to deliver.

Top of his agenda will be to deliver the company’s plan for profitable growth in region.

In this role, Lee will oversee all of south-east Asia in addition to his current area of Australia, New Zealand and the South West Pacific.

During his 25-year career, Lee has served in a variety of senior management, marketing and sales positions across Australia, Japan, China and Malaysia, including the past eight years with Malaysia Airlines.

Malaysia Airlines chief executive Christoph Mueller said, “PK is one of the top sales and marketing executives in the aviation industry. His knowledge, passion and strong relationships with staff and partners make him the best person to lead our new company forward.”

Prior to joining Malaysia Airlines, PK worked for Canon in Malaysia for 17 years, rounding out his time there as assistant general manager at Lens Manufacturing 5 Division, overseeing a team of 700 workers.