Green Globe Certification will begin a new era in Latin America, appointing David A. Ortegon Martínez Latin America Area Manager (GGPP). Mr. Ortegon has been working with Green Globe Mexico and the Karisma Hotel&Resorts group over the past few years. Mr. Ortegon brings a team of professionals with wide knowledge and experience in the development of Sustainable Management Systems, ready to assist the Latin American tourism industry creating, implementing, and evaluating sustainability programs.

“Latin American tourism needs innovative tools to increase its competitiveness,” said David A. Ortegon Martinez, “The integration of sustainability principles into individual business management systems is a key element to maximize the efficiency in the utilization of all available resources.”

The Green Globe Certification standard is an integral and adaptable tool to any business in the tourism sector, which allows the gradual incorporation of sustainability elements into its daily operation. Maximum benefits are achieved in harmony with individual needs and adoption of locally-developed standards.

“It does not matter whether a company is just in the process to build their own management system, or whether environmental initiatives and social responsibility programs are in place already. Integrating all initiatives into a sustainable management system will increase the profitability and efficiency of the business,” commented David A. Ortegon Martinez.