The unique mix of three Marriott select service hotels that are opening with a combined 621 rooms to downtown Indianapolis this month demonstrate some of the emerging hotel trends for 2010.
The new Courtyard by Marriott, SpringHill Suites and Fairfield Inn & Suites, located next to the rising JW Marriott development, are featured on the new website, www.theplacetobeindy.com, which also serves as a travel planning tool for downtown attractions.
Some of the trends expected to escalate in 2010, according to industry analysts, are more affordable options, expanded room service, more comfort foods, and features that help create a “campfire experience” that allows people to share and connect.
The three hotels, developed by White Lodging, Inc., already represent an up-and-coming marketing concept. They are being promoted as a single destination with a single reservation line, but with different hotel experiences at different price points.
The Courtyard by Marriott Indianapolis Downtown features a “lobby as living room” approach, which most vividly addresses the “campfire experience” through a variety of small, comfortable spaces within a large open area, with ultra-contemporary decor. People can easily talk in intimate settings, but just as easily move the conversation to the in-lobby Bistro for drinks, snacks and small meals. Small Media Pod areas with LCD TVs also add entertainment spaces for small groups and individuals.
The ever-increasing demand for high-speed Internet connections is also met with complimentary high-speed Internet access touted as four times faster than comparable hotels. For a small additional fee, travelers can boost that access to speeds 10 times faster than normal.
Executive Travel Magazine reports that food service is “being kicked up a notch” for 2010. Rare for select service hotels, room service will be a feature of all three hotels—provided by an on-site T.G.I. Friday’s that’s opening in February as well.
“The roomy suites and many amenities we offer provide a comfortable ‘at home’ feel that a lot of travelers are looking for these days,” said Kim Meyerholtz, general manager of the Fairfield Inn & Suites.. “Coupled with our close location to so many of downtown’s attractions, we’re one of the best hotel values in Indianapolis.”