New IMEX TV, App and social media team set to give new face to IMEX in Frankfurt 2012
The 10th anniversary edition of IMEX in Frankfurt, opening next Tuesday May 22nd at Messe Frankfurt, is set to be the most televised and ‘talked about’ in the show’s 10 year history. The launch of IMEX TV – sponsored by Iguassu Falls, Brazil - today’s release of the updated IMEX App and a variety of new social media services will be a defining element of this year’s show.
The IMEX App has undergone a number of changes to provide increased functionality. It now includes a two-way live diary feature. Appointments made on the IMEX website are now synchronised immediately with the app (and vice versa) meaning that buyers can add and move individual appointments in their business schedule during the show.
The App also lists all 130-plus events and seminars taking place throughout the show and provides hosted buyers with a ‘My Events & Seminars’ function, featuring a personal list of events and seminars. There is also a ‘My Notes’ section which lets seminar attendees make notes during any educational event and email them back to themselves, as well as ‘What’s On Now?’, which lists all events and seminars taking place in the next 60 minutes. Among other handy tools are social media links, currency and time zone converters, a Frankfurt City Guide and information on recycling.
iPhone, iPad, Android and Blackberry versions of the IMEX App are available for download from the IMEX website or by QR code. During the show, developers QuickMobile will be on their stand (E700) to answer questions or explain more about current ‘best app practice’ in the meetings and events industry.
TV comes to Frankfurt following US success
The app also includes a link to the new IMEX TV so that users can keep track of interviews and news from the show floor plus other key events. Following the successful launch of streamed TV during the debut of IMEX America in Las Vegas last year, organisers have introduced IMEX TV to Frankfurt.
Sponsored by Iguassu Falls, interviews, testimonials and other news will be streamed over the IMEX website every night and on the IMEX YouTube channel.
Social media team on hand
Recognising that the 2012 show will see huge social media demand from exhibitors, visitors and hosted buyers, IMEX is now working with a team from how-can-i-be-social.com. Roaming the show floor as the ‘@IMEXSocialTeam’, four social media experts, led by Gerrit Heijkoop and Donald Roos, will be on hand to answer questions, offer hands-on assistance and provide useful hints and tips so that participants can get the results they need. The team will be easy to spot in the crowd thanks to their bright red, @IMEXSocialTeam T-shirts.
IMEX is also providing Twitter screens at various locations this year. Sponsored by Mexico, they will display Twitter fountains as well as latest seminar and event information.
IMEX will be encouraging everyone to join the conversation during and after the show on Twitter using the #IMEX12 hashtag.