The five-story, 110-room Holiday Inn Express Xalapa hotel has opened its doors in Veracruz, Mexico. This is the tenth IHG-branded hotel for Veracruz, which is currently home to two Crowne Plaza hotels, five Holiday Inn hotels, one Holiday Inn Express hotel and a Hotel Indigo hotel.

“The State of Veracruz is a wonderfully diverse destination attracting both business and leisure travelers, and we remain committed to finding the most strategic locations where our brands can serve the robust demand in this region,” said Gerardo Murray, vice president, Distribution and Commercial Marketing, Mexico, Latin America & Caribbean, IHG. “The Holiday Inn Express brand will thrive in Xalapa with amenities that enhance the guests’ experiences, which they have come to expect from our hotels.”

Owned and managed by Selfi Grupo Operador de Estacionamientos, S.A. de C.V., the Holiday Inn Express Xalapa hotel is franchised by an affiliate of IHG. The property is conveniently located in the heart of the city on Avenida Zaragoza 8, Col. Centro and near many restaurants, entertainment, business and shopping districts. The hotel is located inside the Plaza Variedades shopping center, offering access to multiple levels of underground parking and a multi-purpose hall and event space capable of seating up to 400 people.

The hotel offers guests a comfortable, affordable stay with innovative, preferred-guest upgrades to ensure a pleasurable experience with amenities that include a 24-hour fitness center, complimentary high-speed Internet access and a business center. Guest rooms feature contemporary styling, comfortable queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine featuring complimentary coffee. The SimplySmart™ shower incorporates a proprietary Stay Smart™ Kohler showerhead, signature shower curtain with curved rod. Upgraded 100 percent cotton terry towels and bath products are also included. Guests will enjoy the SimplySmart™ bedding collection, where they will find crisp, fresh bedding that features an attractive decorative throw, a medium-weight duvet blanket and soft, 200 thread-count sheets. The complimentary Desayuno Express™ bar features a full range of breakfast items, including a rotation of egg and meat selections, pastries, yogurt, fruit, juices, regional dishes, and coffee.

The Holiday Inn Express brand is one of the largest and fastest growing hotel brands in the industry, and in order to meet the ever-changing needs of its guest, IHG invested in the $1 billion Holiday Inn global brand re-launch, the largest in hospitality history. The re-launch continues to drive increased quality and consistency across the global portfolio, and new hotels feature a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.

The Holiday Inn Express brand is part of IHG’s diverse family of brands in nearly 100 countries and territories, and meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn Portfolio of Brands participates in IHG® Rewards Club. The industry’s first and largest hotel rewards program is free, and guests can enroll at IHGRewardsClub.com, by downloading the IHG® App, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 4,700 hotels worldwide.