As the largest tourism event of its kind, ITB Berlin will be setting the tone for the up coming year once again when proceedings begin later today.

Until March 11th numerous internationally recognised experts, scientists and travel trade professionals will discuss the latest industry trends.

A press conference will launch the event later this morning, with a gale ceremony this evening, while patrons will be invited into the main event from tomorrow.

In 2011 the main sponsor and Culture & Convention partner is Mongolia.

Eco-Mobility

In 2011 the Eco-Mobility Day will be a new key element of the wide-ranging ITB programme.

The concept of individual motorised transport is undergoing fundamental changes, as automobile manufacturers and energy companies work feverishly to develop electric cars.

Pilot projects using eco-friendly electric cars have already been launched at a number of tourism destinations.

The Eco-Mobility Day on Friday, March 13th 2011 will outline the current situation, present visions for the future, and assess their relevance as regards the tourism industry.

PhoCusWright@ITB Travel Technology

A new service this year will also see visitors to ITB Berlin offered a chance to attend the PhoCusWright@ITB Travel Technology sessions free of charge.

This offers the wider public a chance to find out first-hand about internet and mobile technology topics and other technology trends of the future.

ITB Marketing and Distribution Days

The ITB Marketing and Distribution Days will discuss the latest strategies and practical examples of marketing tourism.

Following its big success at the last fair, the ITB Media Summit will take place again during the ITB Marketing and Distribution Days on Friday, March 11th 2011.

Visitors to the ITB Destination Days will be able to find out the latest about culture, city and river tours.

The emerging markets in Asia are another key topic.

In this context the experts of the Market Intelligence Unit of ITB Asia have provided valuable support.

Taking place for the third time, the ITB CSR Day satisfies a growing demand for a discussion on corporate social responsibility issues in the tourism sector.

Visitors to the convention will find out how CSR projects can be sensibly planned and implemented on a long-term basis.

The ongoing success of the Future Day and Hospitality Day means that they are also set to continue. Once again, these theme days will provide visitors to the convention with valuable and thought-provoking ideas, present best practice examples and survey findings on the future of the travel sector, and highlight the challenges facing the hotel industry.