The Mileage Company, leaders in travel reward programmes, launches ‘Airmiles Last Minute’ - a social media app for members of its UK Airmiles programme.


Accessed through an app on the AirmilesUK Facebook page,  Airmiles members are offered travel and reward deals -  one new deal every day for two weeks until Monday 25 April 2011. Travel deal destinations include the Dominican Republic and Bermuda. 



By logging onto Facebook and becoming a fan of the AirmilesUK Facebook page, Airmiles members will gain immediate access to the daily deal available. 


There will be a new travel or reward deal every day and online for a maximum of 24 hours. To book* that day’s deal, Airmiles members will be guided through the simple process of booking the deal online or calling the Airmiles’ UK Customer Contact Centre**

Drawing from the success of ‘deal-of-the-day’ sites such as Groupon, Airmiles members are encouraged to act quickly to avoid missing out. 



Andrea Burchett, Director of Relationship, Marketing and Insight at The Mileage Company, operators of the UK Airmiles programme, says: “With statistics revealing 50% of UK Facebook users log on each day** and with many of our Airmiles members regularly using online media to search for good deals; Airmiles has launched the app to give Airmiles’ loyal members instant access to our best travel and reward deals.” 
 


To access the new app, click on http://www.facebook.com/airmilesuk and then click through to the ‘Last Minute Deals’ app, which sits in the left hand panel on the page.