New facebook app for Airmiles Travel reward programme

New facebook app for Airmiles Travel reward programme

The Mileage Company, leaders in travel reward programmes, launches ‘Airmiles Last Minute’ - a social media app for members of its UK Airmiles programme.


Accessed through an app on the AirmilesUK Facebook page,  Airmiles members are offered travel and reward deals -  one new deal every day for two weeks until Monday 25 April 2011. Travel deal destinations include the Dominican Republic and Bermuda. 



By logging onto Facebook and becoming a fan of the AirmilesUK Facebook page, Airmiles members will gain immediate access to the daily deal available. 


There will be a new travel or reward deal every day and online for a maximum of 24 hours. To book* that day’s deal, Airmiles members will be guided through the simple process of booking the deal online or calling the Airmiles’ UK Customer Contact Centre**

Drawing from the success of ‘deal-of-the-day’ sites such as Groupon, Airmiles members are encouraged to act quickly to avoid missing out. 



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Andrea Burchett, Director of Relationship, Marketing and Insight at The Mileage Company, operators of the UK Airmiles programme, says: “With statistics revealing 50% of UK Facebook users log on each day** and with many of our Airmiles members regularly using online media to search for good deals; Airmiles has launched the app to give Airmiles’ loyal members instant access to our best travel and reward deals.” 
 


To access the new app, click on http://www.facebook.com/airmilesuk and then click through to the ‘Last Minute Deals’ app, which sits in the left hand panel on the page.